Spotted Pony PR offers professional public relations services dedicated to helping brands connect with their audience through impactful storytelling. From brand awareness and content strategy to media relations, I can offer you a targeted communications plan tailored to fit your brand and business objectives.
Through the power of storytelling, I aim to help businesses share their unique narratives with the world. You build trust and authority through relevant and relatable stories. PR is the megaphone that can amplify and grow your brand beyond the reach of your current marketing techniques.
Establishing a strong brand can differentiate you from your competitors. Brand is a broad term defined by more than logos. It is the brand purpose, positioning, values, and audience awareness. Effective branding is clear, consistent and connects with your target audience. Together, we can build a plan that makes you stand out.
By creating meaningful and compelling content across brand platforms, you can attract, persuade and retain your target audience. As an experienced copywriter and copy editor, I can help develop strong digital, social media, print and executive content. Your brand has unique stories to tell.
Let's share them.
Media relations is an evolving and effective practice. A focused and strategic media plan can put your brand in front of the right audience to help build authority. I'm available to draft press releases, execute targeted media outreach, develop messaging, work with spokespeople in preparation of interviews, and more.
Seth Godin
I'm Beth, a passionate storyteller, skilled researcher and detail-obsessed strategic communicator who believes words are the magic capable of changing the world.
I have over 20 years experience working in a variety of fields including government, law, and MedTech. Within that time, I also studied varying styles of storytelling. I offer counsel with experience and empathy. Having also been the client, I appreciate the importance of meeting goals and managing budgets.
PR is the art of building relationships with your publics and shaping compelling stories that get others talking about your brand. Let's give them something to talk about. Let me be your brand's hypewoman to help get your message out to those who need to hear it.
Let's schedule a discovery call. I'd love to hear about your business and discuss how I can help get people talking about it.
Send me a message and I'll get back to you within 24 hours.
Until then,
Beth Crain
At Spotted Pony PR, I offer a wide range of public relations services including media relations, content strategy and development, executive communications, brand assessment and more. By identifying your audience's needs and pain points, we can develop a creative and effective plan to offer them the solutions they need.
Public relations is essential for any business to maintain a positive image, manage reputation, and build relationships with various audiences including customers, employees, investors and the media. It helps to create a positive narrative around your brand and communicate your message to the right audience.
Let's connect to find out if your business could benefit. I start with a brand and public presence assessment to look for ways I can help your business.
A combination of key performance indicators (KPIs) work to measure the success of your public relations campaign. This includes media coverage, social media engagement, website traffic, lead generation, and more.
I work on a fractional basis to meet my clients' needs whether that is project-based, part-time to fill an employee gap, or an ongoing relationship supporting evolving needs.
Yes, it can be. That is why I offer professional services at freelance prices. There are many benefits to working with a larger agency. However, cost is not one of them. By offering fractional support and targeted plans, I aim to keep you within your budget.
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