Beth Crain - Founder & Builder
Brand is more than your logo and style guide. It is everything the world uses to recognize and interpret your organization. And it is at greater risk today of misrepresentation and misinterpretation. How do you measure your brand congruence to ensure how the world sees you is consistent with how you want to be seen?
Are you not getting results from your AI visibility investment? Campaigns not converting? Content not getting engagement? You probably don't have a content or strategy problem. You have a brand optimization problem.
As Founder of Spotted Pony PR, I am obsessed with your brand and reputation and am building to protect it in the age of AI. I bring an external human perspective — think best-friend-level advice — that is focused on protecting your number one asset.
I build with a core set of principles based on honesty and integrity. My work is focused and intentional, never fully automated.
