Beth Crain - HITL & Brand Strategist and Founder
Your brand identity is one of your biggest assets. It's the first impression that's made millions of times over. And that identity is at greater risk today of misrepresentation and misinterpretation. How do you measure your brand congruence to ensure how the world sees you is consistent with how you want to be seen?
Are you not getting results from your AI visibility investment? Campaigns not converting? Content not getting engagement? You probably don't have a content or strategy problem. You have a brand identity problem.
As your HITL (Human-in-the-Loop) & Brand Strategist, I bring an external human perspective — think best-friend-level advice — that is focused on preserving your brand identity.
HITL has been standard practice in engineering for decades. It is the practice of having human oversight when using intelligent systems like AI. It's been absent from brand communications. I'm bringing it in.
