Brand Trust Consulting & the SPOTTED Guided Diagnostic

AI can shape an impression of your brand faster than any bad billboard ever could, and it can do it quietly. A generative engine or AI Overview can invent a detail, attach something that never happened, or sand the distinctiveness off of who you are, and you may not know until the lost business shows up in your numbers.

That is not a ranking problem. It is a trust problem.

The Guided Diagnostic is a fixed-scope engagement where I walk you through The SPOTTED Brand Trust System from intake and diagnostic to action plan and follow-up. The research is thorough. It looks at how you are actually being interpreted across search, reviews, and the AI assistants themselves. Then we confirm the result scores, with written reasoning for any changes. No score becomes real until it has been reviewed. It is not an automated scorecard.

How it works:

• 1st Meeting - A 30-minute intake conversation. No fee. No obligation. I hear your goals, and we decide together whether this is the right fit. Not every conversation leads to an engagement, and I will say so directly if it is not.
• 2nd Meeting - The 90 minute diagnostic and action plan. We run the SPOTTED system together. We start by completing your organization's intake. SPOTTED researches your presence across all seven dimensions, then we review every score together and confirm it, with written reasoning for any changes. A Blueprint, Scorecard, and Action Plan will be generated after the diagnostic. We will also go through your Blueprint and Action Plan together, so you leave knowing exactly what to do next and why.
• 3rd Meeting - The 60 minute follow-up.  This is a follow-up diagnostic, measured against the original. The purpose is to see whether the work you did on the plan moved the numbers. 

The first two meetings should occur within two weeks so the process moves along. The follow-up can be done at a time we set together, depending on the work that needs to be done . 

What you walk away with:

• Two scores you can act on: a Brand Trust Score and a Brand Congruence Score. How trustworthy your brand's representation is across the engines and audiences, as well as how far what the world sees has drifted from what you intend.
• The findings behind them, in plain language, so you know why each score sits where it does.
• Your three priorities, each with the cost of leaving it alone, so you know what to address first.
• A 90-day plan to close the gaps that matter, built for your organization, not a template.
• A follow-up so you can see whether the work moved the numbers.

Who it is for: Business owners, leaders, and communicators who need to know how their organization is being interpreted and want results that have a clear meaning and action plan.

The price: $499, one time. A fixed scope and a set price, so you know exactly what you are getting and what it costs.

Not every problem is a diagnostic. I also take on brand and communications work outside SPOTTED, defined by a scope of work. 

I built SPOTTED around a standard that the automated tools cannot copy: a human in the loop. AI does the legwork, researching how you are being interpreted across every engine that reads you. But the judgment, the context, and the accountability rely on human insights. Almost twenty years in regulated industries taught me one thing above all: a claim you cannot stand behind is a liability, not a message. 

Technology is transient. Brands are built to last and are one of your greatest assets. Do you want that left up to automated machines? My job is to tell you how your brand is actually being represented, and what to do where it is wrong. 

The Guided Diagnostic is one way to experience the SPOTTED Brand Trust System, with me as the human in the loop. The other is to run it yourself. SPOTTED is now available as a standalone application your organization or agency can operate directly, with the same confirmation steps and the same evidence behind every score. Visit www.spottedbrand.com to learn more and subscribe. 

Subscribe early to be one of the first 50 founding members. Founding members get their first diagnostic and its follow-up free, then 30% off for as long as they stay continuously subscribed.