Search, reviews, and AI are describing your organization. Narrative & Numbers is a bi-weekly newsletter that focuses on brand and reputation in the age of AI. Each article takes on one idea like how brands are interpreted, Brand Engine Optimization (BEO), brand congruence, and how to measure whether your communications efforts are working.
Narrative for meaning, numbers for the proof.
The complete articles live here. A shorter version goes out on LinkedIn every two weeks.